Importhaus Wilms

Importhaus Wilms is Germany’s leading distributor of international confectionery and delicatessen brands.

A broad premium range of specialities and impulse purchase goods, a separate strategically orientated sales organization and an ultra-modern goods distribution centre mean that Wilms is a strong partner for producers and retailers.


Strong through specialization

Importhaus Wilms / Impuls concentrates its sales activities on delicatessen products with great market potential – among them internationally renowned brands such as Lacroix, Darbo, Mazzetti, Maille, Kaba, Gaea and Kettle. Its core business also includes the marketing of impulse purchase products, particularly confectionery. A specialized sales organization deals separately with the individual sales channels such as retail outlets, drugstore chains, discount stores, food service, impulse purchase venues (kiosks, filling stations, etc.) and Internet trade.

Strong sales organization

The national sales force – supported by merchandisers – guarantees the optimum presence for goods at the POS. Key account managers specializing in individual channels advice and support the decision-makers in the retail trade.


Through our knowledge of the market and many years of expertise in retail and consumer needs, Wilms has already established many brands as market leaders in various categories.

Smooth-flowing goods

With its fully automatic, temperature-controlled high-bay warehouse and conveying technology, the logistics centre in Alzey is one of the most modern of its kind in Europe.

The goods distribution centre has space for 20,000 pallets and is certified for the storage of organic foods.

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Sales brands (extract)

The speciality specialist

One of the most important import companies for more than 70 years.

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