Custom Sweets

Sweets with a personal touch


In a time when personalised marketing strategies and experiential marketing are becoming increasingly important, individually printed sweet promotional products offer a perfect way to increase customer loyalty and brand awareness. The personal touch makes the competitive difference: sweets such as chocolate, sweets and biscuits remain popular with consumers – printed with customised creative messages, logos or images, they also create an emotional connection with a brand. Not only do they appeal to the senses, they are also memorable, making them ideal for trade fairs, events and promotions.

Our Custom Sweets market unit, with its own production facilities, offers a wide range of high-quality confectionery as well as maximum flexibility and individuality in terms of packaging, shape and flavours – with the aim of fulfilling customer wishes and combining taste and aesthetics. The palette ranges from our own successful brands to numerous well-known licensed products. Under the well-known brand names, high-quality sweets, fruit gums and chocolate are produced from natural raw materials at the Müllheim, Herbolzheim and Endingen sites and exported to more than 50 countries.

As online sales today play the main role in the field of personalised promotional products – both for companies doing targeted marketing and for private individuals looking for personalised gifts – we are constantly developing our online shop.

Revival of trade fair business
after pandemic restrictions
High-quality personalised
sweet promotional products
From branded sweets, fruit gums
and chocolate from our own
production to licensed products
Online distribution;
licensing partnerships;
process digitalisation