Importhaus Wilms / Impuls GmbH & Co. KG

A strong partner


Importhaus Wilms is Germany’s leading independent marketing company for premium, speciality, fine foods, organic and impulse brands.

A broad range of premium brands, its own strategically focused distribution organisation and a state-of-the-art goods distribution centre make Wilms a strong partner for manufacturers and retailers.

The speciality specialist

A leading import firm for more than 70 years.

Strength through specialisation

Importhaus Wilms’ marketing activities are focused on fine food products with large market potential – including internationally known brands such as Lacroix, Darbo, Mazzetti, Maille, Kaba, Gaea and Kettle. Its core business also includes the marketing of impulse products such as Dextro Energy, Baileys chocolates and Pulmoll. A specialised distribution organisation takes care of the individual sales channels – from retail to discount stores, health and beauty retailers and food services to impulse channels to online shopping.

Excellently positioned in marketing & distribution

With its comprehensive knowledge of the market and many years of expertise in retail and consumer requirements, Wilms has already turned a number of brands into market leaders in a wide variety of categories. The national organisation – aided by merchandisers – ensures an optimal presence of goods at the point of sale. Key account managers specialising in individual channels advise and oversee retail decision-makers on-site.

Smooth goods flows

With its fully automated, temperature-controlled high-bay warehouse and its innovative conveyor system, the logistics centre in Alzey, Rhineland-Palatinate, is one of the most advanced in Europe. The goods distribution centre has 20,000 pallet spaces and is certified for the storage of organic foods.